How H&M proved they don’t need famous endorsers

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Courtesy of Imaxtree and Alessandro Lucioni

Classic cuts and masculine inspiration. Decadent and obviously more mature designs. H&M reaches a new level of finesse and chicness, by interpreting etno and military elements and embracing grey, black, nude, beige and pale salmon nuances. The extensive use of silk, wool, cotton and velvet, overshadowing the golden age of poliester, sheds a new attitude that complements a very well balanced and constructed ready-to-wear collection of key items.

The Fall/Winter 2013 collection will hit the stores on September 5th and was entirely created by the label’s own designers.

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