Food for the brain

There are several lectures that shaped my perspective on fashion, both as business and as lifestyle. Although they might not be yesterday’s news…they are a mix of past reading worth giving an eye.

Vanity Fair

All Valentino Garavani ever wanted was to dress the world’s most beautiful and famous women. All Giancarlo Giammetti wanted—from the day he met Valentino, on the Via Veneto, in 1960—was to help him do it.

A wonderfully written piece on one of the last great couturiers, his sense of style, elegance and grace, living, whims and private choices. It’s inspiring for a Saturday morning quiet moment, with a good coffee and an open mind set to jet away.

Stealing Style

Gizia Scarves

IS CONSERVATIVE THE new radical? The fashion world certainly seems to think so. This season, designers filled their runways with restrained silhouettes that echo the graceful, showing-less-is-more aesthetic of generations past

Humorous and enjoyable, this article reminds us of why it’s a good strategy to keep certain items that stick to our hearts, irrespective of the trends that sweap our heads off.

Brands in touch with people

Don't wait for Cupid

The brands’ embrace of real-people photos feeds the needs of young consumers for connection, as well as retailers’ need to engage them. “It makes it more real to see it on a real person at a real event,” says Ms. Lin, who also peruses the photos uploaded by other consumers. “With professional models it’s different—obviously it looks good on them.”

Online and not only online has timidly started to shift its attention to the real consumer. Some brands embraced this attitude earlier, with great results and obvious achievements in terms of bonding with its audience. Others came later to the game but played it better. Bottom line, models inspire, but real people wear that inspiration.

The Shoe Battle

Marc Rosenthal for NY Times

In 2008, a Harvey Nichols sales campaign was depicting vultures swooping upon several items. The article above describe the frensy and the passion unleashed by sales in a shoe department of Bergdorf Goodman on the first day of designer sales. The sarcastic but yet indulging NY TIMES tone allows very objective and clear-minded observations about female pshycology, the resilience of this item in facing the effects of recession and the business rationale behind the production, pricing and marketing of these iconic items.

The real first ladies of fashion

Natalie Massenet and Caroline Rush - Philip Sinden

Glamourous, stylish, smart and refined. Two fashion ambassadors to follow.Natalie Massenet and Caroline Rush. The brains of Net – a – Porter and the CEO of the British Fashion Council.

About Jewelry, the High Street, Globetrotting and Online

The founders of Dannijo — Danielle Snyder, 27, and her sister, Jodie Snyder, 30 — are known to post photographs of themselves sunning in Mexico, hobnobbing with billionaires like Richard Branson, and palling with Cynthia Rowley at Art Basel Miami Beach.

That their boho-chic jewelry — made of oxidized metals, dotted with colorful stones and studded with shards of crystal — is peripheral in the photos is precisely the point.

A success story of how to deal with a small business, a huge potential, tons of creativity and plenty of personal touch.

This is it for today…coming more..soon! enjoy!

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