Advice of the day – Live Strong

Write a letter bragging yourself and your greatest achievements…for rainy days when your self confidence and self esteem are crushed and hit right back at you!

Interpret things the way it suits you best, without losing sight of logic, reason and reality!


My summer hits

I have thought of many things to share on this blog and although I promissed also to recommend some of my readings and surpass that inevitable sense of egoism directed to those things that you love and want to hold to your self (because otherwise, what’s the purpose of writing on a platform visible to a limitless audience), I will start with music…since it’s one of the most globalized phenomena. I’ll pass the cliches and get to my current top five:

1. Bruno Mars – When I was your man, because it’s always great to hear, if not your own man, at least another man, regretting things he shouldn’t have done and appologizing for his own ego, selfishness and the amount of time he lost being his natural self.
2. Rihanna feat. Mikky Ekko – Stay, because it’s daring, it’s sexy…it’s sensual and because we all know that the wheel goes round and round and true love cannot be escaped. The crescendo of the beat and the waving intensity of the piano are a great soundtrack to a late evening jog.
3. Ellie Goulding – Burn…because it’s summer, the nights are all about the beat of parties all over the world, about having the fire and letting it BURN!
4. Naughty Boy feat Sam Smith – La, La, La…can we resist it’s la, la, la, la ?…hardly…can’t figure out yet what’s with this tune but it’s in my head day and night…looking for a substitute “before i lose my mind”…
5. Justin Timberlake – Mirrors …there’s no time to line up all the reasons why I have this song on my itunes list…on repeat! it’s a classic…it’s one of those overwhelming ballads that can be sung in the shower, twenty years from now without being ashamed of it…it’s cool and relaxed…without proving a point, because the singer is not any pop star but THE male pop star…it’s a hit after seven years of silences and it came with a vengeance statement…a lavishing and sophisticated one…that lasts more than 8 minutes…Having said all that..keep in mind that I am not a JT fan…

What’r you all listening to?

BMW – not even the imagination is the limit

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Unquestionably, BMW is THE CAR. From my point of view it’s synonym with vehicle, as much as twitter is now more synonym with the social network than with the birdy sound. At the several test drives I had the priviledge … Continue reading

Why Nivea is one of my top 3 brands

Aside their amazing history and brilliant evolution, their consistent positioning and incredible sensibility, which for a brand of such magnitude is impressive and encouraging, Nivea stands for a set of values that haven’t changed in one hundred years. Somehow this is not obsolete, but reassuring and admirable. Their world, their characters, the love and tenderness that their story transpire are all aspirational.

Brand equity and positioning, together with all the other marcomms elements thoroughly planned and delivered by their teams are convincingly backed up by a sense of humanity, of natural inclination towards people, whom I might dare to say that are not only target audience or potential customers, but truly the center of their care and preoccupation.

The latest Nivea Sun advertising campaign proves just how clever they are without coming up with a mind blowing catch…but a common sense need: the featured ad in a Brazilian magazine comes along with a solar powered mobile phone charger – suggesting that both the cream and the charger mean staying in the sun all day long with no worries for your skin or your phone, which indeed are two concerns that hinder our day at the beach.

Created by Giovanni+Draftfcb, the video is everything but interrupting – it’s informing, it’s useful, it’s engaging and gives an authentic pretext to have beautiful, young people walking around in bikinis…

What makes you happy?


Happiness around the world, year after year, seems less connected to money! Although wealth or financial security ensures a certain quality of life, and implicitly, a certain level of satisfaction, I am convinced that the secret is in the details…

The most recent report on happiness is The Better Life Index, issued by the OECD. Statistically, it’s pretty irrelevant, given the fact that it takes into consideration only OECD member states – there are only 34 out of 206 total states worldwide. (whose sovereignty and independence have been dully recongnized).

Matt Killingsworth built an app, Track Your Happiness, that let people report their feelings in real time. The paradox of happiness is that despite all advances in life, we are still clueless about what makes us happy.

Question: would the best job in the world make you happier? what is that? how would you know it’s the best ever?

How exactly do you go about it? Is the balance between less and more? Is getting what we want? Is making our dreams come true? Is it programmed science? Is happiness a result of our prefrontal cortex simulating our experiences before they happen…it’s this part of the brain that makes us say waw! whenever we see a haagen dazs ad because we have already stored that information that almonds and caramel taste awesome? or the rememberance of the mere aroma of good icecream that made us once smile and satisfied?

A summer breezy morning, a shiny winter day with crisp white snow and calm flakes, a cup of good coffee on a porch, reading The portrait of Dorian Gray, or the New York Times, a girls movies night , browsing the web for the latest IT items…there are so many things that mean happiness and give meaning to the word!